The Presentation of the Story Dracula by the Filmmakers Essay

The Presentation of the Story Dracula by the Filmmakers There have been many film adaptations of the novel Dracula written by Bram Stoker (1897) the most well known of these is the film Nosferatu (1921) directed by Fredrick Murnau and Bram Stokers Dracula (1992) created by Francis Ford Coppola. I will be discussing the ways the filmmakers have presented the story Dracula by; the ways in which the directors have introduced the film: their portrayal of Dracula: the use of special effects and finally the myths and legends used in the destruction of Dracula. Bram Stokers Dracula by Francis Ford Coppola, and Nosferatu directed by Murnau have both represented the story Dracula in†¦show more content†¦Music was an important aspect in both films. However both directors have chosen to interpret and introduce the story of Dracula in different ways. In Bram Stokers Dracula Coppola begins the story in Transylvania during 1462, but in Nosferatu the story begins later in Bremen, Germany during 1838. Coppola begins the story so early because it links with the historical points that Bram Stoker based his novel on. It also gives the audience a clear insight into the story ahead. The way Coppola has added the historical points shows that he has wanted to make the film more exciting, and adds tension but it more importantly shows Coppola wanted to expend on the original story and wanted to make the audience feel they were involved in the film. In Bram Stokers Dracula you see the characters Count Dracula and his wife Elizabetha, then you begin to learn about their personalities. Dracula is a Christian warlord and Elizabetha commits suicide when see is falsely told of her husbands death. Coppola has put Dracula at the beginning of the film so that the audience understand why Dracula is a vampire. Murnaus Nosferatu is in black and white and synchronized speak is not available. In Nosferatu a special camera technique called Fade in and Fade out is used. When a scene finishes it fades in and out and then a new scene fades back in. AtShow MoreRelatedThe Mutation Of The Horror Genre1916 Words   |  8 Pagesabstract characteristics. The genre is dependent on people’s fascination with unrealism and the sensation that comes from experiencing fear personified into tangible elements on a screen. Horror films have thrilled audiences for decades, revealing stories of the more sinister parts of life. The popular allure that stems from the genre comes from the tension moviegoers experience when aroused by specific stimuli uniquely present in these cinematic features (Walters). Over time, as the genre progressedRead MoreCensorship Of The Film Industry4043 Words   |  17 Pagesa spinning rope.. This idea of sidestepping censorship laws was something that would have a big influe nce on censorship of films in the future. Freaks (1932) created by Tod Browning was not received as well as his previous box office sensation, Dracula. Browning insisted on using real deformed people to play circus ‘freaks’ in this film, much to MGMs dislike. The reaction from the audience was negative as they were so horrified by what they saw; it infamously caused one woman to have an induced

Essay on Life in the 1920s - 1077 Words

Life in the 1920s After World War One, the United States went through a decade full of industrial, economical, and social growth. This decade is known as the Roaring 20s. The 1920s was a time of important historical events and technological advancement. The development of consumer goods, such as fridges, typewriters, radios, and cars, created jobs and helped the American economy grow. However, not everyone was able to enjoy the advancement that the boom had assured. Although there were many wealthy people, there were still many people who could not afford to live luxurious lives. Many immigrants were not welcome into to United Stats. Prejudice and racism were spread throughout the country. In spite of the prosperity of the 1920s, the†¦show more content†¦(America in the 1920s) During the 1920s, farmers were in debt. During WWI, Europeans bought farm products from America which raised prices and gave American farmers a large profit. The American farmers borrowed money to buy land and tractors and planned to pay off loans from their increased profit. After WWI, European farmers were able to produce enough products for themselves. Prices of American products dropped so American farmers could not pay off their debts. Labor Unions were also in debt. During WWI, labor unions worked with the govt. to keep production from decreasing. Wages could not keep up with the high prices. When WWI was over, workers demanded to be paid more. However, employers refused and labor unions went on strike. (Davidson and Stoff 736-737 ) There was a big gap between the native-born and immigrants in the 1920s. African Americans were not the only people who experienced racism in the 1920s. (Huggins) Masses of non-protestant immigrants arrived to the United States from south-east Europe. Most of them were Jews and Catholics. These new immigrants, along with Orientals, Mexicans, and Blacks, suffered the most from those who were involved with the White Anglo-Saxon Protestant (W.A.S.P.) values. (Racia l Discrimination in America during the 1920s) In 1921, Congress passed many immigration laws to stop immigration from southern and eastern Europe. (Huggins) Congress passed the Emergency Quota Act which created a quota system. ThisShow MoreRelatedThe Economy and Life During the 1920s635 Words   |  3 PagesThe 1920s was known for its prosperous and flamboyant lifestyle. The GDP during that time had risen by 30 percent and unemployment was as at an all-time low of 3 percent. This was not meant to last forever. In fact, it was nearly impossible for this to last any longer than it did due to an imbalance that society was unaware of including that not every citizen was experiencing this uncommon wealth. There were still 3 percent unemployed and even some of the employed members of society did not makeRead MoreEvolution Of My Life From 1920985 Words   |  4 PagesEvolution of my life from 1920 to 1960 Living through 1920-1960s was challenging as well as an exciting time as the world was changing rapidly. I am going to give you a window into my life. I will discuss the 1920s, the roaring twenties, 1930 great depression, 1940 World War II, and sum up with the 1950-1960 the great changes in my life as well as Americas. Living in the 1920s were the first recollections in my life. We had many advantages during this time as the economy was stable. I am a whiteRead MoreEssay on Life Changes of Americans in the 1920s568 Words   |  3 PagesLife Changes of Americans in the 1920s In the 1920s many American lives were improved greatly, but some lives were as bad as they had been before. The economy was booming, with cars being mass produced, and many other consumer goods such as radios, were widely available. Also more jobs became available, and many people recieved a par rise. However there were bad things such as racism about. Many ethnic minority groups were treated poorly. The most racist group aroundRead MoreEssay on Book Review: Daily Life in the United States, 1920-19401194 Words   |  5 PagesBook Review: Daily Life in the United States, 1920-1940 The way Americans lived their lives was drastically changed between the years of 1920 and 1940. Many different events and advances in technology happened within the country during this time period. Events such as the stock market crash in 1929, the dust bowl of the 1930’s, and, due to an increase in urbanization, the uprising of major cities. Also advances in technology transpired, such as the invention of the radio and Henry Ford’s assemblyRead MoreThe life and accomplishments of Al Capone during the prohibition era in the 1920s.2535 Words   |  11 PagesDuring the prohibition era of the 1920s, if one wasnt an enemy of Alphonse (Al) Scarface Capone, was he, in many eyes, a hero? Due to his savvy street smarts and the corrupt rebellion of the decade, Al Capone was not only a popular commentary of the time, but is now a legend. His classic boy from the ghetto turned generous multi-millionaire story only adds to the heroism seen in this most famous Chicago mobster. Chi cagos industries, open spaces and four seasons were an enormous magnet for theRead MoreThe Great Gatsby By F. Scott Fitzgerald992 Words   |  4 Pageseconomic, social, and political change happening in the 1920’s. The Great Gatsby by F. Scott Fitzgerald, however, sees in this a time of boundaryless death, and urban decimation. The Great Gatsby is modeled towards the death of the American dream during the 1920’s. Based on the happening of the 1920’s, this model is certainly reasonable. F. Scott Fitzgerald and The Great Gatsby use the motifs of materialism, carelessness, and decay seen in the 1920’s in order to show a decimation of the American DreamRead MoreLifestyles of the Rich and Famous in the Roaring Twenties Essay1015 Words   |  5 PagesRoaring Twenties†, The Era of Wonderful Nonsense, The Decade of the Dollar , The Period of the Psyche, Dry Decade and the age of Alcohol and Al Capone†, these slogans are all ways to describe the 192 0’s in just a few words. (The 1920s: Lifestyles and Social Trends: Overview) The 1920’s were a decade of parties, money, and extravagant lifestyles. The decade portrayed the American Dream of women, money, alcohol, music, and partying. 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Analysis Of Different Types Of Competition Economics Essay Free Essays

To travel markets back towards perfect competition, have to hold a really big figure of houses, complete freedom of entry, a homogenous merchandise and perfect cognition of the goods. In the short tally, the supranormal net incomes can be because there is no clip for new houses to prosecute the market. However, the supranormal net incomes will be competed by new houses in the long tally. We will write a custom essay sample on Analysis Of Different Types Of Competition Economics Essay or any similar topic only for you Order Now In the short tally, the demand curve and the supply curve is equal to fringy cost. In the long tally, monetary value is equal to hanker run mean cost. The perfect competition market is a monetary value taker, so the monetary value is non alteration. Monopoly In monopoly, has merely one house in an industry, restricted or wholly out of use freedom of entry, merely one alone merchandise. Barriers to the entry of new houses is apparent to protect a monopoly from rivals such as economic systems of graduated table, control over supplies of inputs or end products, patents or right of first publication, and tactics to extinguish challengers. Monopoly will acquire maximized monetary values. If the demand curve and cost curve of monopoly are the same of absolutely competitory industry, monopoly will bring forth less and halt at the higher monetary value than absolutely competitory industry to maintain their clients. Potential of rivals is of import such as a house ‘s monetary value and scheme. Monopolistic Competition In monopolistic competition, has a rather big figure of houses, unrestricted freedom of entry, has different sort of merchandises. In the short tally, the houses can gain supranormal net incomes because clients still want to purchase the merchandises even though the monetary value goes up. However, in the long tally, the demand curve will touch the long-term norm cost curve ; it means the monetary value goes up so clients do non desire to purchase the merchandises because their wages still the same degree. Therefore, the houses will non acquire more net incomes. Many houses under monopolistic competition can prosecute in non-price competition such as merchandise development and advertisement to keep an advantage over their challengers. Monopolistically competitory houses may hold higher costs than absolutely competitory houses, but clients can acquire different sort of merchandises. Monopolistically competitory houses possibly have fewer economic systems than monopolies and have less research and development, but they can maintain monetary values lower than under monopoly. Oligopoly In oligopoly, has few figure of houses, restricted freedom of entry, has apathetic merchandises or merchandise distinction. Besides the houses under monopolistic competition, there are assorted barriers to the entry but similar to under monopoly. Chapter four Market Structures Table Of Contentss Introduction†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . p. 1 Theory†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . pp. 2 – 3 Part I – Perfect Competition †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . pp. 4 – 7 Part II – Monopoly †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . pp. 8 – 10 Part III – Monopolistic Competition †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . pp. 11 – 13 Part IV – Oligopoly †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . pp. 14 – 15 Decision†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . p. 16 Mentions†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . p. 17 Introduction Presents, the market construction of the concern are plentiful and assorted. Classifying markets require each company or house have to understand item clearly to be after the right manner to make concern. As a consequence, market construction has four sorts: Perfect competition, monopoly, monopolistic competition and oligopoly. It can be said, in any states which besides happen to positive and negative of each type. Therefore, chapter Four of Necessities of Economics is traveling to explicate four types of market construction. Besides, the competitions are between companies together is based on what sort of concern and the strength they have from each specific instance. This chapter besides give information about advantage and disadvantage of market construction because some sorts can acquire much net income merely and some sorts have to vie. In peculiar, each house will hold assorted schemes because they will hold assorted challengers and competitions. Theory The manner purchasers and providers interacts each other in the industry to make up one’s mind the monetary value and the measure is defined as market construction. There are 4 market constructions that have been used in the economic universe: Perfect competition, Monopoly, Monopolistic competition ( Imperfect competition ) and Oligopoly. Perfect competition is the free-entry market in which there are limitless purchasers and Sellerss called monetary value taker. They have no power to command the monetary value of the merchandises which merely based on demand and supply in the market. There is a market that has merely individual marketer. It is stated as Monopoly market where the monetary value is set by one marketer. Example: EVN, Petrolimex†¦ Monopolistic competition or Imperfect competition is similar to hone competition, which has a batch of Sellerss bring forthing a differentiated merchandise. Each can put its ain monetary value and measure ; nevertheless, they are excessively little to act upon the whole market monetary value and measure. Oligopoly is the market which has a little figure of Sellerss in the industry. At least one determination about the monetary value or the measure of one house can count to the others. Finally, when different purchasers buy the merchandise by different monetary value, that statement is defined as monetary value favoritism. In international trading, sometime it can do a dumping[ 1 ]. CASE STUDY Chapter 4 Market STRUTURES Part I PERFECT COMPETITION The economic system, in general, is all about competition. Competition is good because it makes clients to be a male monarch who can make up one’s mind what productions they will utilize and how quality is that. However, true aims of houses are n’t to do the clients to be a male monarch. What they try to make is maximise their net incomes. But in ‘perfect competition market ‘ , the fact is, houses can do supranormal net incomes in the short-term but in the long tally they wo n’t do any net incomes. They merely have adequate to remain in concern. Perfect competition is a market construction where all houses produce the same merchandise and noA producerA orA consumerA has the rightA or ability toA controlA theA market, A asA affect the monetary value. Perfect Competition is merely a theory that does n’t be in the existent universe because of so many conditions have to be met. However, there are markets that come near to perfect competition market if it has four following conditions. First, there are so many houses or manufacturers that participate in the market and none of them have a right to alter the market monetary value. For case, the market for rice in Vietnam is so broad. Regardless of one husbandman has produced 100 more kgs of rice, the rice market monetary value is still maintained the same. This status of each house being so little that they are undistinguished comparative to the market is what makes the MR curve horizontal or absolutely elastic.[ 2 ] Fringy Revenue curve[ 3 ] One house can bring forth a noticeable sum of end product but it is nil compared to the market. As a consequence, the extra end product the house produces can be sold at the same monetary value as smaller measures of end product. Second, it has to be the market where all houses are selling an indistinguishable merchandise produced in the same manner. When all houses produce an indistinguishable merchandise, they are called homogenous merchandises.[ 4 ]The premise about homogenous merchandises means that all houses will sell their merchandises at the same monetary value. If all the merchandises from different houses are indistinguishable, clients will choose houses by taking the lowest monetary value. Any house that set their monetary value higher than others will lose all its clients. Third, there is no limitation to come in or go out the market means that new houses can easy acquire into the industry every bit good as the older houses can acquire out. In long-term, this is really of import. New houses when they try to come in the industry, there is no other manner to vie with other houses beside of lower their monetary value to pull clients. The existing houses must follow the new lower monetary value in order non to lose clients and after that, supranormal net incomes are no more. That is the ground why in long tally, houses merely make adequate net incomes to remain in the concern. Finally, 4th conditions, is that all houses are to the full cognizant of monetary values, the manner of lower cost of production and market chances and clients know all about the monetary value, the quality of the merchandise at all times.[ 5 ]The economic expert called it by perfect cognition or perfect information. Although Perfect Competition does n’t be in any existent economic systems, it is an ideal economic that make the economic become better and more expeditiously. In other words, How to cite Analysis Of Different Types Of Competition Economics Essay, Essay examples

Marketing Customer Engagement Business Implications

Question: Discuss about the Report for Marketing Customer Engagement of Business Implications. Answer: Introduction: In the present business environment, organizations utilize loyalty program to ensure future businesses. Loyalty program also help to identify behavioral trend, spending pattern and future needs of the customers. In this assignment, the focus will be on Fly Buys that represent largest loyalty program in the country. The company established in 1996 to develop loyalty program that could able to recognize the consumers of the New Zealand. Presently Fly Buys has around 2.5 million cardholders with more than 50 business partners. Almost 3,00,000 time New Zealanders swipe the card every day ("New Zealand's #1 loyalty programme.", 2016). However, increase challenges in the market have creating lot of difficulties for the program to maintain its popularity. The report will evaluate options that Fly Buys can utilize for maintaining its position in the market. Case study recommended option: From the study, I have assessed that Fly Buys focusing on the brand stretching policy in order to maintain its popularity in the market. As per the article by Singh (2013), brand stretching reflects a marketing strategy in which an organization promote product or services with a well-developed image for providing different types of products and services. I found that Chris have consciously tried to utilize the brand popularity for the further utilization of the loyalty program. The case study has selected brand-stretching strategy for the enhancement of the loyalty program as it can provide several benefits. I believe Chris selected brand stretching strategy to reduce the perceive risk of the customers at the time availing services. It will also help Fly Buys to minimize the promotional cost for inducing more people to avail the services. Furthermore, I have identified that the case study highlighted that Fly Buys possess 71% share of the New Zealand household market. Therefore, it e stablished the fact that the Fly Buys is extremely popular in providing loyalty services to the customers. Thus, I believe that the selected strategy of Chris is extremely effective to increase the popularity of the loyalty program. Alternate option recommend by the author: However, I feel Fly Buys can also choose to introduce new brand for enhancing the popularity in the market. However, I do believe that Fly Buys have to go through proper planning and analysis procedure in order to launch a new brand successfully in the market. I believe that development of new brand will help to face the future challenges in a much more effective way. Therefore, I believe that managers of Fly Buys will have to make quality decision in order to fulfill the objective of launching new brand in the market (Rosenbaum-Elliott et al., 2015). I feel that if managers of Fly Buys can actually evaluate the present market situation in a proper way, new brand develop can actually provide more consumers for the organization. I also feel that development of new brand can actually allow Fly Buys to utilize innovative ideas to for the penetrating the market in a proper way. Furthermore, utilization of proper market analysis will allow Fly Buys to develop the brand in a much more effe ctive way (Albrecht et al., 2013). I feel that if Fly Buys select new brand development strategies then the company can maintain two different databases for the two brands. Therefore, it will be easier for the company to identify the effectiveness of the implemented strategy. Comparative analysis between the recommended option by the case study and by the author: From the above discussion, it can be assess that both the options have their own benefits for the organization. For instance, if Fly Buys select Chriss option of brand stretching then it will minimize the risk in the market. However, same brand name does not provide too much advantage in developing new customers (Abosag, Roper Hind, 2012). On the other hand, if Fly Buys chooses to implement new brand development strategy, then the company will have to invest more on the promotional campaign. However, I believe development of new brand will help to grab the attention of the new customer. In present complex business environment, I feel every organization has to focus on continues development of customer base. Otherwise, it can create huge amount of negative impact on the sustainability in the market. Therefore, I believe utilizing new brand will be comparatively more beneficial for the Fly Buys. From the above case study, I have assessed that Fly Buys have huge amount of popularity in the New Zealand market. Therefore, it is expected that the brand have their own base of customers. As a result, utilization of brand stretching strategy will help to implement same strategy for the development of the popularity (Spiggle, Nguyen Caravella, 2012). However, Fly Buys are present in the market for a long period of time. Therefore, the brand has very little area for penetration. Furthermore, Fly Buys is continuously utilizing same strategies for maintaining its position in the market. As per the article by Kapferer (2012), organizations have to utilize innovative strategies for developing strong attachment with the customers. Therefore, if Fly Buys utilize new brand development strategy, it will definitely create positive impact on the customer loyalty program. In addition, development of new brand actually allows Fly Buys to utilize innovative loyalty program strategies like youth card and senior card (He, Li Harris, 2012). Furthermore, it is expected that importance of loyalty card will increase in future. Therefore, new brand development actually increases the effectiveness of market segmentation that eventually creates positive impact on the positioning of the new brand (Stobart, 2016). On the other hand, I believe brand stretching can actually create huge amount of negative impact if one of the product or service failed in the market. Since, I believe that brand stretching actually carries the reputation of the entire organization. Therefore, when one product or service failed in the market, it creates negative perception on other product and services as well. Implication of the authors recommended option: As per the article by Ferguson et al. (2016), new brand development is extremely crucial for sustaining growth in the market. However, I do believe that development of strong brand depends on the clear mission and vision of the organization. Otherwise, it might not able to provide same level of benefits. The implications of the recommended option are as follows: Earn loyalty of new customers: I believe if Fly Buys can able to evaluate the need of the market properly, brand development strategy will create positive impact on the customer loyalty. I also feel that introduction of new brand will increase curiosity of the people that eventually influence them to stay associated with the organization. Gain competitive advantage: I feel utilization of more than one brand can actually help Fly Buys to improve its level of acceptance in the marketplaces. Thus, it actually helps Fly Buys to gain competitive advantage in the market. Furthermore, I think if one brand loses its penetration, Fly Buys can utilize other options to maintain its option in the market. Focus on delivering value: I feel that if Fly Buys can create a unique value proposition for the new brand, it will help to improve its position in the market. Furthermore, I believe that unique value proposition will allow Fly Buys to focus less on convincing the customers. Protect against price undercutting and economic change: I feel that utilization of more than one brand actually will help Fly Buys to implement different pricing structure at the time of economic change. Therefore, it will help consumers of Fly Buys to remain associated with the organization. Conclusion and recommendation: The above discussion highlights the fact that both the options have certain benefits. On the other hand, both the options have to consider several factors in order to get successful in the market. However, I feel that brand stretching involves too much risk as it actually risks entire reputation of the organization. Therefore, I will recommend Fly Buys to utilize new brand development strategy to maintain the loyalty level of the consumers. However, I will also recommend Fly Buys to evaluate the market needs properly before the introduction of new brand in the market. References: Abosag, I., Roper, S., Hind, D. (2012). Examining the relationship between brand emotion and brand extension among supporters of professional football clubs.European Journal of marketing,46(9), 1233-1251. Albrecht, C. M., Backhaus, C., Gurzki, H., Woisetschlger, D. M. (2013). Drivers of brand extension success: What really matters for luxury brands.Psychology Marketing,30(8), 647-659. Ferguson, G., Ferguson, G., Lau, K. C., Lau, K. C., Phau, I., Phau, I. (2016). Brand personality as a direct cause of brand extension success: does self-monitoring matter?.Journal of Consumer Marketing,33(5), 343-353. He, H., Li, Y., Harris, L. (2012). Social identity perspective on brand loyalty.Journal of Business Research,65(5), 648-657. Kapferer, J. N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. New Zealand's #1 loyalty programme.. (2016).Fly Buys. Retrieved 10 August 2016, from https://www.flybuys.co.nz Rosenbaum-Elliott, R., Percy, L., Elliott, R. H., Pervan, S. (2015).Strategic brand management. Oxford University Press, USA. Singh, D. (2013). The brand personality component of brand goodwill: some antecedents and consequences.Brand equity advertising: Advertising's role in building strong brands, 83. Spiggle, S., Nguyen, H. T., Caravella, M. (2012). More than fit: brand extension authenticity.Journal of Marketing Research,49(6), 967-983. Stobart, P. (Ed.). (2016).Brand power. Springer.